What is the best language for brands to speak today? Advertising has always been based on interruption, but the time has come to forge a new path, one which does not simply broadcast to people, but a way which allows them to willingly participate with the values that brands wish to convey. For this we have decided to start an epic challenge. Welcome to the era of brand entertainment.
To restore centrality and relevance to the story of brands and companies using entertainment as a language to generate interest
To build the credibility of brands and companies by collaborating with brand creators and ambassadors
To build the credibility of brands and companies by collaborating with relevant creators and ambassadors
To help companies and people to tell and communicate not only from a B2B point of view but also and above all B2C
Costa
An established international professional leader with thirty years of experience in the world of marketing, management and communication. Executive and leader of service companies in various markets for different clients. Skills: corporate strategies, portfolio, management and M&A. CEO and country manager of WPP Italy, Chairman & CEO Y&R EMEA, president of the Association of Communications Italy, Chairman & CEO Y&R Brands Italia, CEO Lowe Lintas, CEO Pirella Goettsche, Lowe, executive vice president Y&R Europe, regional director Y&R Middle East, regional coordinator Colgate-Palmolive Tbwa McCann Erickson
Lampugnani
Deidda
Grandi
Domenico grew up amongst the major international and Italian agencies, where he worked in conjunction with the best-known brands in the consumer goods, telecommunications, finance and fashion. Over his years of experience has progressed amongst the ranks of Armando Testa, Grey United, BBDO, and TBWA where he headed one of the agency’s three business units and was responsible for the group’s business development.
Crepaldi
Giorgia leads with a career in the world of digital, publishing and entertainment having worked inside VICE media, the world’s largest independent media company and content production network dedicated to a young audience.
She was part of the international Growth Team responsible for expanding the main business lines of the group at the EMEA level: the Virtue creative agency, Pulse Films, their production house and division dedicated to branded content.
Giorgia has led multidisciplinary teams of talent based in major European cities and North America across a portfolio of global brands.
Sottilaro
A professional journalist following her graduation in law, Francesca has worked for over 20 years in the daily press and communication field. She grew up in Class Editori on the editorial board of business newspaper Italia Oggi, also dealing with economics, fashion and design, marketing and media for the other publications of the group (MF / Milano Finanza, MFFashion, Class, Capital, Gentleman). At Epik Francesca oversees public relations and reputation dossiers for companies and key industry leaders.
Costaguta
Marco is a founding partner of Long Term Partners, an Advisory Personal Counseling boutique that consults large groups on issues related to governance and succession, strategy and operational interventions. As part of his international career, he held the role of director for Bain & Company Milan for over 20 years, managing national and European projects focused primarily on consumer goods, process industries and private equity. He was also Engagement manager for McKinsey & Co. Milan.
To date he sits on the board of directors of various companies, namely, Erg, Goglio, Rimorchiatori Riuniti, Praesidium Sgr, Hat Sgr, Messaggerie, Eurotech, Fine Foods and DeAgostini.
Labate
Barbara is the founder and CEO of ReStore, one of the pioneers of e-commerce for large-scale distribution in Italy. She is an international speaker, has won numerous international awards dedicated to start-ups and has twice been included in the ranking of the European network Inspiring Fifty, among the 50 most important women in hi-tech. Thanks to the contribution given with ReStore in the pandemic period, she was awarded the National Award for Innovation in Italy in 2020 by the President of the Republic Sergio Mattarella. Former director of Italia Start Up, mentor for TechStar Berlin and advisor of the Iulm Innovation Lab, she obtained a Masters in International Relations at Columbia University in New York thanks to a Fulbright scholarship awarded by the US State Department.
Wheeldon
Dan has been working for over 15 years in the field of digital marketing with a focus on strategy, creativity & leadership. Originally from Sydney, Australia, he settled in London in 2004 where he participated in the growth of various agencies and start-ups before moving to Milan in 2017. Since then he has held the position of Head of digital for Grey Italy (Wpp) and more most recently he was Head of strategy at Adglow, a social and digital advertising company. Parallel to his working life he is creative supervisor of Hillsong Italy, a contemporary Evangelical Church that focuses on the involvement and growth of the community through music, gatherings and creative projects.
Bonvini
Gianluigi is a chartered accountant and owner of the firm by the same name in Milan, he is a statutory auditor specialised in assisting Italian and international companies in their growth. As part of his career he has also been a member of the Council of the Milan Tax Observatory at the Chamber of Commerce, of the Board of Statutory Auditors of the Local Health Authority in Lombardy, of the Board of Auditors of foundations operating in the health sector and of the Supervision in different bodies. He also collaborated with Apimilano, the Association of small and medium-sized enterprises of Milan and the Province.
