Cometa: Love Hate

For people, the external environment and the quality of life of people has a fundamental influence on their growth, outlook and professional career. These are the pillars on which the Cometa charity bases its operation. The association helps to develop youths, young adults and families by equipping them with training and education in the fields of hospitality, training with a view to integrate them into the workforce with practical skills.

The central message of this campaign: ‘What happens outside changes us inside’.

Created by Epik and produced by Indiana Production, the short film was inspired by the metaphor of love and hate which was connected to the studies carried out between the 80s and 90s by the Japanese researcher Masaru Emoto. His theory on the ‘memory of water’ led him to photograph the crystals that make it up, according to Emoto their structure is altered (for better or worse) if subjected to external stimuli, such as individual or collective actions, but also music. This concept, given that the human organism is largely composed of water, translated in a creative key to tell Cometa’s mission.