IGT: Art Is Open
Epik’s four-episode mini-series tells the story of IGT’s commitment to promoting, safeguarding and enhancing the Italian artistic heritage. Four comedic talents individually encounter icons works of art to tell them through the language of entertainment. All this in the evocative setting of the National Gallery of Modern and Contemporary Art in Rome, exceptionally open also at night for the occasion.
Raul Cremona challenges Piet Mondrian in a duel between illusionists while Ippolita Baldini reflects on the three ages of women in front of the homonymous work by Gustav Klimt. At the same time, Alessandro Betti fights with embarrassment in front of one of Amedeo Modigliani’s nudes, while Marta Zoboli performs a futurist performance around a sculpture by Umberto Boccioni.
The Art is Open format revolves around the theme of accessibility to art with each expression interpreting the art works via nuanced comic performance. These performances echo social themes with which IGT has always been committed: inclusion and diversity, young people and future, technology and innovation as well as the dissemination of culture itself.
Art is Open is not just a format, it is the first project of a broader storytelling platform that will engage and entertain for a long time, inside and outside the world of art.
4 episodes and 1 trailer for a total of 13 minutes of entertainment and artistic dissemination. The episodes have been on air since June on IGT’s social networks and through editorial partnerships.
Concept by EPIK
Creative Partner – Nicola Lampugnani
Business Leader and Partner – Giorgia Crepaldi
Creatives – Luca Pedrani e Gigi Pasquinelli
Project Manager – Elisabetta Tiamkaris
Prodotto da Indiana Productions
Executive Producer – Karim Bartoletti
Talent – Raul Cremona, Ippolita Baldini, Alessandro Betti e Marta Zoboli
Authors – Carlo Negri e Marta Dalla Via