Lotteria Italia: Ballo Bello

Ideas

Lotteria Italia’s ‘Ballo Bello’, the foot tapping campaign featuring the dance track by the iconic Raffaella Carrà. To set the stage our team travelled Italy from North to South capturing dance celebrations in every shape and form.

As an artist Raffaella Carrà was a symbol of modernity, breaking taboo and embracing diversity well before it was on trend. While she may have passed on, her music lives and is celebrated in the campaign.

Keep an eye on all major media as the classic track gets feet moving around the country.

Info

Client: Lotteria Italia
Concept by EPIK

Creative Partner – Nicola Lampugnani
Business Leader and Partner – Giorgia Crepaldi
Creatives – Luca Pedrani e Gigi Pasquinelli
Project Manager – Elisabetta Tiamkaris
Prodoced by Indiana Production
Directed by Broga’s
Executive Producer – Karim Bartoletti
Producer – Alice Cigada

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