MAX&Co. Tamagotchi 90’s nostalgia springs into Milan
February 2, 2023

Everyone loves the 90’s right? Pastel colours, grunge music & virtual pets living in our bright baggy jean pockets. Our recent collaboration with Max&Co. involved a living installation in Piazza San Carlo Milan, where Bandai Namco’s iconic game characters once again sprang to life with an interactive 3D Tamagotchi out of home display.

The graphics on the Max&Co “Tamagotchi in Paris” spring summer 2023 capsule, aims to directly involve the brand’s community with people being able to influence Tamagotchi’s daily activities: from food to sport, to rest via social. Just don’t forget to feed it.

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